Do you, a rural producer in the Legal Amazon, have surplus native vegetation on your property? CONSERV can compensate you for conserving the area that could legally be deforested. Private and voluntary, the mechanism already operates in Mato Grosso and is in the process of being expanded to other Amazon states.

The CONSERV project financially compensates rural producers located in the Legal Amazon that have native vegetation areas on their properties subject to legal deforestation, i.e., those that are outside the legal reserve quota.

Launched in 2020 and now in full operation, CONSERV puts in place an efficient and profitable business model for producers, while identifying the important effort that these actors play in conservation.

This initiative establishes a new paradigm for land use, in which the standing forest has an intrinsic value for providing ecosystem services and maintaining biodiversity. Its value, therefore, must be recognized by the market and turned into a source of income for rural landowners.

The CONSERV concept is the result of three years of research and dialogue with rural producers. The model was developed by IPAM (Amazon Environmental Research Institute) and is run in partnership with the Woodwell Clmate Research Center and the EDF (Environmental Defense Fund).

CONSERV in numbers

contracts signed in the State of Mato Grosso and
in Pará.


hectares of protected vegetation.
tons of carbon stored in the contracted area.

Avoiding the emission of

tons of CO₂ if the vegetation were removed.
payments to producers already made.

What you earn

CONSERV transforms the conserved surplus forest into an asset; thus, the rural landowner has a new income option.

This is a consolidated opportunity to be part of the construction of a new paradigm de uso da terra no Brasil, reconhecendo o valor do proprietário na conservação da mata e da floresta na produção agropecuária e no clima, além de promover o bom agronegócio entre os consumidores e frente ao mercado internacional.

Joining CONSERV is voluntary, so the producer can evaluate the advantages of participating in the project.

How it works

01 - Registration on the website

To sign up

Preencha o formulário abaixo
Go to form

02 - Valuation of rural property assets

Response time:

1 (one) week.

03 - Geospatial Analysis

Response time:

2 (two) weeks

04 - Documentary Analysis

Response time:

3 (three) weeks.

05 - CONSERV Producer

Key Actor in the construction of a new paradigm of land use in Brazil

To view detailed information about how CONSERV works, click on the button below

CONSERV producer profile

The CONSERV producer is a reference in agricultural production allied to the conservation of ecosystem services.

Its history shows compliance with environmental, social, and land laws.

Always looking to the future, he is a crucial player in the development of a new paradigm of land use in Brazil.

How to join

What is required to join?

Having on its property an area of native vegetation - or secondary vegetation under recovery with more than 20 years - greater than that established by the Forest Code:
Forested region of the Legal Amazon: above 80%.
Savanna region of the Legal Amazon: above 35%.

Find out if you have the CONSERV Producer profile:

  1. A rural property above four fiscal modules;
  2. Productive activity on the property;
  3. Chose to keep the areas that could be converted standing;
  4. Rights over your area (land title regularization).

Do you meet CONSERV's requirements?
Fill out the form below. Your data* will be evaluated and, if your profile fits the project, we will contact you within 14 days.

*Your data will not be disclosed or shared.


Liliana Maria Cregorural producer from Novo São Joaquim-MT
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Agriculture and livestock farming need natural resources like soil and rain. Therefore, it is important to value these areas of native vegetation and understand that they are fundamental for production.
Carlos Roberto Simonetirural producer from Sapezal-MT
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I apply most of the remuneration from the project on my crops, with limestone and fertilizer for example. I even bought a firefighting truck with the amount received by CONSERV.
Jaime Luiz Murarorural producer from Sapezal-MT
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Hoje o pecuarista antigo está perdendo espaço para o pecuarista moderno. Sou a favor de utilizar só as áreas já abertas para a produção e o restante para a conservação. Esse equilíbrio de florestas com produtividade é o que vai mandar no futuro e até mesmo o exterior vai enxergar que estamos preservando.
Redi Biezusrural producer from Sapezal-MT
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It is looking for ways to treat differently those who produce efficiently and still preserve, and I believe that remuneration is an important step towards this. CONSERV sought, found and is consolidating this path.
Keitiane Alvesagriculture and soil management coordinator at one of the CONSERV areas, in Sapezal-MT
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We can take advantage of the open areas and produce more, both grazing for cattle and in agriculture. Just opening new areas does not guarantee production on that land.
Carlos Roberto Della Libera Filhorural producer from Barra do Garças-MT
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For the first time in my life as a rural producer, which is already a long life, I see a tool that comes along to help us. This is important, because it is not enough just to tell people not to deforest: we need to encourage them not to do so.
Luiz Ferreirarural producer from Barra do Garças-MT
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After 43 years of taking care of a forest, not letting fire get in and no one deforest, now at the age of 73, I believe I deserve to receive some financial compensation for the services rendered to nature and to the population. Taking care of forests costs a lot.
Aurélio PavinatoCEO of SLC Agrícola
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Through investments in innovation, digitalization and adoption of best agricultural practices, we were able to produce more with fewer inputs, increasing the efficiency of the production system.
Álvaro Dillidirector of HR, Sustainability and IT at SLC Agrícola.
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We have more than 118,000 hectares of preserved areas and this is a very important moment because we want to be an example for future generations.
Você, produtor(a) rural da Amazônia Legal, possui áreas que poderiam ser convertidas legalmente e gostaria de ser remunerado(a) para mantê-las?